What is it with celebrities and their hot brothers these days? Jennifer Lawrence has one, Justin Theroux has one, and it turns out, even Emma Watson is getting in on the fun! We recently came to the realization (thanks to Jezebel) that there is a person out there who looks just like the British babe, is a man, and is related to her. My goodness, what a thrilling time!
His name is Alex Watson and he's a Burberry model, naturally. Everyone knows that just like wizards and the population of Hogwarts, every good-looking young British person is automatically added to a Burberry-model roster. One day, out of the blue, Dumbledore and his assistant Romeo Beckham come pick you up and explain that you've been given the gift of trench coats. That day has come for Alex. He's about to embark on a wondrous journey, and while he appears to be (at least on some occasions) sporting the same hairstyle as Draco Malfoy, we're confident he's a much braver, gentler person beneath the styling gel.
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The brainchild of Alex Watson, Renais gin (pronounced like Renée) is ready to hit the ground running in the spirit market. Emma backed her brother wholeheartedly in his new venture. She found herself on the creative side of production, overseeing all design and art aspects of Renais and bringing her business experience after investing in other start-up companies.
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Alex is the expert on gin, and dad is the expert on wine, but it’s really nice to be asked to be involved. […] I couldn’t bear to let someone else do it because it’s our family, our history. We have to sell a product, but I think it would have hurt my soul if it had been done in a way that didn’t feel personal.
Renais boasts a unique flavor extracted from upcycled grand cru grape skins from Chablis, France, that would otherwise be discarded after the grapes are harvested for wines. The Chablis wine district sits in the northernmost part of France’s Burgundy region. The raw alcohol for this gin comes from a distillery in Beaujolais, France,
Including one owned by the Watson family. These critical ingredients and various other flavoring ingredients are blended and distilled in a northern region of England. Alex says it’s a combination of the best of both the English world and the French world.
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It takes the inspiration and the quality of the ingredients and the philosophy of France and applies that to an English drink. And we’ve made every effort to ensure that the juice is good, as they say.
Renais is hardly a beverage or company built on a whim. The Watson family history is flush with the culture of French food, wine, spirits, and business expertise. Emma and Alex spent their infancy and early childhood in France but later moved to England with their parents. However, they
Chris has an established presence in the Chablis district. Since the purchase of his first vineyard in 1991, he has worked to make his business a locally loved and supported part of the region. He now owns seven vineyards across Chablis.
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It was a huge battle. I had to tick every box to be treated as a local. […] Initially, there was all this resistance, but once they realised I was not some outside speculator hoping to make a killing, but rather more Chablisien than the Chablisiens, it was fine.
Emma and Alex were introduced to alcohol at a young age. Of course, no tiny drunk members of the Watson family were running around. But a small amount of wine with lunches was their method of exposure. Emma recalled wine as an extension of the meals and an ingrained part of French food culture instead of an illicit or mysterious substance.
I was quite surprised when other children were very excited about the idea of getting their hands on alcohol. Dad had been giving me water with wine at lunch since I was a child. I didn’t think alcohol was for getting wasted. So I was quite confused when I was a teenager and everyone thought alcohol was this forbidden fruit.The Harry Potter star introduced Renais Gin on Saturday 29 April, calling it an “ode” to her family’s vineyard in Chablis, Burgundy.
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Emma shared a dreamy photograph of her and Alex enjoying the spirit on Instagram and told her followers that their “carbon-neutral” gin is made from upcycled wine grapes.
Also posting about Renais on Instagram, Alex shared a photograph of him and Emma in their family vineyard to announce his latest venture.
He took the opportunity to share the history of Chablis, where “my dad first planted our vineyards more than 30 years ago, whilst working as a barrister in Paris”.
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“There’s a long story in there about how an Englishman was permitted by the locals to buy land for vineyards in France, but you’d need to ask him about that – the short version as I understand it, is that that he fell in love with the place and after consuming enough wine, they seem to have fallen in love with him too, ” the 30-year-old added.
Alex, who used to work at multinational drinks company Diageo, shared that the name “Renais” is derived from the French word “renaissance” and means rebirth.
“It’s a nod to our production process, upcycling French wine grapes, but it also as a continuation of my family’s legacy, and a new interpretation of the traditions and rituals of a region, ” he continued.
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Inspired by his father Chris Watson’s wine-making legacy, Alex had the idea to reuse grape skins that would have been thrown away, or turned into fertiliser, as flavouring for the gin.
“For 2, 000 years, since the Romans came and first planted the vineyards, every ounce of effort here has gone into making those grapes as good as they can be, ” he told the publication. “So I was just baffled by what was happening to the skins after the grapes had been pressed. I guess it seemed obvious to me, although it may sound strange.”
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