The entrepreneurial bug has struck a Harry Potter film alum again, with Emma Watson and her brother Alex expanding into new business opportunities. The siblings, along with their father, Chris, sat in conversation with the
The brainchild of Alex Watson, Renais gin (pronounced like Renée) is ready to hit the ground running in the spirit market. Emma backed her brother wholeheartedly in his new venture. She found herself on the creative side of production, overseeing all design and art aspects of Renais and bringing her business experience after investing in other start-up companies.
Alex is the expert on gin, and dad is the expert on wine, but it’s really nice to be asked to be involved. […] I couldn’t bear to let someone else do it because it’s our family, our history. We have to sell a product, but I think it would have hurt my soul if it had been done in a way that didn’t feel personal.
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Renais boasts a unique flavor extracted from upcycled grand cru grape skins from Chablis, France, that would otherwise be discarded after the grapes are harvested for wines. The Chablis wine district sits in the northernmost part of France’s Burgundy region. The raw alcohol for this gin comes from a distillery in Beaujolais, France,
Including one owned by the Watson family. These critical ingredients and various other flavoring ingredients are blended and distilled in a northern region of England. Alex says it’s a combination of the best of both the English world and the French world.
It takes the inspiration and the quality of the ingredients and the philosophy of France and applies that to an English drink. And we’ve made every effort to ensure that the juice is good, as they say.
Emma Watson Brother Alexander Watson Editorial Stock Photo
Renais is hardly a beverage or company built on a whim. The Watson family history is flush with the culture of French food, wine, spirits, and business expertise. Emma and Alex spent their infancy and early childhood in France but later moved to England with their parents. However, they
Chris has an established presence in the Chablis district. Since the purchase of his first vineyard in 1991, he has worked to make his business a locally loved and supported part of the region. He now owns seven vineyards across Chablis.
It was a huge battle. I had to tick every box to be treated as a local. […] Initially, there was all this resistance, but once they realised I was not some outside speculator hoping to make a killing, but rather more Chablisien than the Chablisiens, it was fine.
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Emma and Alex were introduced to alcohol at a young age. Of course, no tiny drunk members of the Watson family were running around. But a small amount of wine with lunches was their method of exposure. Emma recalled wine as an extension of the meals and an ingrained part of French food culture instead of an illicit or mysterious substance.
I was quite surprised when other children were very excited about the idea of getting their hands on alcohol. Dad had been giving me water with wine at lunch since I was a child. I didn’t think alcohol was for getting wasted. So I was quite confused when I was a teenager and everyone thought alcohol was this forbidden fruit.e. For most of her time in the public eye, she's been flying solo, but for a year or two at the height of her
Fame, it looked like celebrity-grade talent might actually run in the Watson family. Her brother, Alex Watson, proved to be a fantastically photogenic young man who nearly stole the spotlight from his sister when he made his modeling debut alongside her in a 2010 campaign for Burberry.
Why We Don't Hear About Emma Watson's Brother Anymore
With gorgeous good looks, an adorable smile, and a famous family name, Alex seemed like a shoo-in to become just as big a star as Emma. He even told the
In 2010 that he had ambitions for an acting career of his own after university. As of this writing, the years have rolled by, and Alex has virtually disappeared from the public eye. Let's find out why we don't hear about Emma Watson's brother anymore?
The 2010 Burberry print campaign featuring Alex and Emma Watson side-by-side was supposed to be Alex's first big break in what we assumed would be a long and storied modeling career. Smoldering in a trench coat, Alex was fresh-faced, perfectly posed, and definitely ready for the big time.
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Bizarrely, the Burberry shoot was more or less the last time anyone put Alex in front of a camera. Although he booked a gig here and there during that year, including as a spokesmodel for the Silhouette eyeglass company, the budding young model never bloomed into a continual presence on the scene. Instead, he stopped working in the business entirely, and has left almost no public trace of what he's been up to.
There are reports online that Alex Watson enrolled at the University of Bristol to study politics and philosophy after graduating from high school, but we're unable to confirm whether or not that's true. It would make sense, given his own self-professed academic inclinations, not to mention the fact that higher ed runs in the family — his sister Emma got her degree in English literature at Brown University between Harry Potter movies.
If he did pursue a bachelor's degree, that doesn't mean he'll never go back to modeling and/or transition to acting like his sister. However, it also wouldn't be a surprise to find that his disappearing act is the result of a profound lack of interest in a life in showbiz.
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Conducted just before the start of his senior year in high school, that his areas of academic focus at the time were debating and politics. That speaks to a serious intellect, one that might not be satisfied by spending his career-making early years mugging for a camera or striding down a runway.
Another possible reason for Alex Watson's disappearance from the modeling scene: He doesn't `really look like the male incarnation of his sister anymore. Alex was a boyish 17 year old when he caught the eye of Burberry's casting director in 2010, and with his striking resemblance to Emma, the camera loved his face just as much as it still loves hers.
But the few photos taken of him since then suggest that the years have softened, rather than sharpened, those picture-perfect features — which doesn't make him any less good-looking, but does limit his options in an industry where chiseled cheekbones and angular jaws are the standard. In recent pics, like this one taken at a wedding, Emma's brother looks less like a fashion plate and more like a regular-grade handsome man.
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In these hyper-connected times, any aspiring celeb worth his salt needs to be active on at least one social media platform, whether he's sharing micro-thoughts on Twitter, connecting with fans via Snapchat, or blowing up Instagram with best-life selfies, Alex Watson isn't just surprisingly inactive on the internet for a semi-famous person; he's a ghost, even by ordinary standards.
Although there are several unverified Instagram and Facebook accounts attributed to Alex, it is unclear if he ever really committed to the whole social media scene. One such Instagram account that was set up in his name was only active for about six weeks in total before ceasing updates entirely in 2012, and a Facebook page attributed to him was a similar story. Since 2013 or so, there hasn't been so much as a digital peep from Mr. Watson — and between his own personal radio silence plus the total lack of a publicist or promotional machine making the effort on his behalf, it's almost like he's ceased to exist.
When Alex Watson first emerged as a person of interest on the public scene, he had no shortage of adoring fans — who were also avid followers of the #alexwatson hashtag wherever it popped up. Even after it became clear that Alex had dropped out of sight, his fanbase kept the love going for a good long time, revisiting his various modeling shots and drooling over every increasingly-rare sighting of the younger Watson in the wild.
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But even the most devoted Watsonians eventually stopped updating their feeds after years went by without Alex reemerging from his self-imposed Hollywood exile. After all, you can only post so many throwback pics from that one Burberry campaign before it all starts to feel stale. As of this writing, the only fan account still active on Twitter was @AlexWatsonFans, where roughly 3, 000 followers gather for nostalgic flashbacks to Alex's brief moment in the spotlight and collectively Awwww over the way he once almost ate a puppy.
As a model and music video star with a mega-famous sister, you'd think Alex Watson would make regular appearances in the paparazzi photo pool — but these days, you're more likely to see a shot of Bigfoot or the Loch Ness Monster than you are of Emma Watson's handsome baby bro. In fact, Alex hasn't been photographed for years, except in the company of Emma.
Sightings of him are so rare that the last public snap we could find was
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